TURNING THE TIDE ON PLASTIC
The Volvo Ocean Race has teamed up with the United Nations Environmental Program to deliver a globally relevant message of sustainability and protection of the oceans.
This is being implemented through a series of Ocean Summits, hosted at multiple stop over cities throughout the 2017/2018 edition of the race. Further to this however, is the inspirational story of a United Nations backed entry. One of the 7 entries for this edition will be racing for our planet: Britain’s Dee Caffari will lead ‘Turn the Tide on Plastic’ in the 2017-18 edition of the Volvo Ocean Race.
Turn the Tide on Plastic is a mixed, youth focused team with a strong sustainability message. The campaign, backed by the principle sustainability partner the Mirpuri Foundation, and Ocean Family Foundation, is dedicated to the issue of ocean health. The team’s guiding mission is to amplify United Nations Environment’s ‘Clean Seas: Turn the Tide on Plastic’ campaign throughout the eight months of the race.
Caffari is building a multinational, 50-50 male-female squad, with the majority under 30 years of age. Alongside the sustainability focus, the messages around inclusivity in age and gender will be strong themes of a campaign that in sporting terms may not start as a favourite, but could easily surprise on the water.